Ad-Hoc
Research
Some of the Opinion Leaders survey results may highlight new areas of interest
or concern. Should additional research be required, Opinion Leaders can provide
clients with a mix of qualitative and quantitative research services, amongst
opinion leaders and the general public. Large scale fieldwork would be allocated
to third party suppliers, but will still be managed by Opinion Leaders.
Customer Segmentation Analysis
A logical next step following research recommendations may be the segmentation
of a customer base that allows communication and product offerings to be tailored
for individual customers. Opinion Leaders has access to state-of-the art customer
segmentation tools for predictive behaviour modelling. The tools can either
be purchased for clients’ own use, or managed by our CRM experts on your
behalf.
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Financial
Services Consultancy
Results from Opinion Leaders surveys may
sometimes need a more detailed understanding in order to
provide effective remedial or promotional action. Opinion
Leaders can assist this process by providing ongoing or
project-based consultancy services. As well as our own
expertise in the financial services market, we have ready
access to experts in other industries.
Mystery
Shopping
 In
its short life, mystery shopping has become a very valuable
business tool, allowing organisations to quickly identify
under-performing outlets. Opinion Leaders uses the latest
mystery shopping technology, which was developed and is
now used extensively in the US. Within hours of conducting
the audit, we can post the results of an outlet visit on
to a web-based data retrieval system.
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