About Opinion Leaders

Opinion Leaders is an innovative Australian market research company, offering robust and reliable market intelligence on the views of various influential groups.

New Syndicated Studies
In October 2004, Opinion Leaders launched the first in a series of reports that over time are benchmarking the performance of many of Australia’s biggest corporations as seen through the eyes of various influential groups.

We have now completed six annual surveys of leading business & finance journalists, which have shown interesting trends in the performance of Australia's major financial institutions. The fifth motoring journalists' survey was published in Sept 09 and has been presented to many of the leading car manufacturers and importers in Australia.
Our inaugural Ethical Investment Report was launched in 2008, looking at the importance of Corporate Social Responsibility to a range of opinion leader groups including retail investors, industry and retail funds, and the media.
The sixth annual Motoring journalists survey will be conducted in July 2010 and be available from Sept 2010. The reports are made available only to subscriber clients.

 

Deliverables
Customised presentations are made to all syndicate members, covering both the quantitative information that is available to all subscribers, and the qualitative that probes the strengths and weaknesses of an individual company, and is exclusive to that organisation.

The core survey ranks each organisation against various key criteria, while the qualitative element is used to explain why a company occupies a particular position, and what can be done to improve that position.

Knowledge is Power
Every organisation needs to be able to react to events as they unfold. Providing insights on how current & future events might impact your company’s reputation is the raison d’etre of Opinion Leaders.