Corporate Social Responsibility

Corporate social responsibility and the linked issue of ethical investing are growing in importance at an escalating rate. It is a subject of importance to a huge number of stakeholders and Opinion leaders is launching its inaugural syndicated study into this area.. It is a three stage research project which will be of value to large corporates in shaping their future efforts in this area.

Stage 1
Over 750 Australian Shareholders Association (ASA) members were surveyed about their views on a range of CSR oriented issues such as water conservation, carbon trading, off-shoring of jobs etc, before asking them specifically how this affected their investment behaviour.

Stage 2
Approximately 20 of the original ASA members were then interviewed in person to elicit a deeper understanding of their views. These interviews were all conducted face to face

Stage 3
A group of carefully selected opinion leaders in this area (fund managers, financial planners, industry representative bodies and specialist journalists) were then interviewed were then interviewed on the same topic

Reporting
A report which pulls together these three separate strands is now available.  For more details, please contact alison.teale@opinionleaders.com (03 9889 3454) or john.reid@opinionleaders.com (03 9889 5754)

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